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Fitness · Content · Series

Fitline — Train, Track, Trend

A 24-episode weekly reels series for a fitness brand — each episode a focused workout, formatted for retention and built to be saved and shared.

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Fitline fitness reels campaign — dumbbells, progress bars and reach stats
2.6M reach
Across the series
32K follows
Gained in 90 days
3.1x
Average watch time vs. category

The brief & what we did

Fitline had great trainers but a flat feed. The goal was simple: become the account fitness people watch weekly.

Approach

  • A serialized format — one repeatable template so every episode is instantly recognizable.
  • Retention editing — captions, progress chyrons, and quick cuts to hold viewers to the end.
  • Weekly iteration — formats and hooks tuned every Monday from platform data.

Deliverables

  • 24 reels — full script, shoot, edit, and grade
  • Hook bank & caption library for repurposing
  • Monthly growth reviews and re-planning

"They gave us a show, not a feed. Our members started planning workouts around our Tuesday uploads."

Fitline — Brand Lead

Build your own weekly series.

Consistency wins. We'll set up a format you can ship every week without burnout.

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