Fashion · Reels · Launch

Marlo Atelier — The Drop

A two-week product launch for a boutique outerwear label, built on studio-shot reels and a teaser countdown that sold out three core styles.

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Marlo Atelier drop campaign — layering wardrobe and phone showing a fashion reel

The brief & what we did

Marlo needed a launch that matched the craft of their product — premium, cinematic, and impossible to scroll past.

Approach

Teaser countdown — three days of story-driven teasers building launch anticipation.
Studio product reels — every hero style filmed on a clean, warm set consistent with the brand.
Creator seeding — styled looks sent to 6 fashion micro-influencers before the drop.

Deliverables

12 short-form reels + 24 story frames
Campaign visual identity & template system
Weekly performance report & content calendar

"They made a fashion launch feel like an event. The reels were so good customers DM'd asking for the link before we even posted it."
Marlo Atelier — Founder

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