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Nova — Launch Day, Done Right

A 30-day integrated campaign for a mobile app debut — teasers, feature reels, creator collaborations, and a launch-week sprint that dominated the app charts.

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Nova app launch — app UI cards and install metrics
48K installs
In the first 30 days
4.9%
CTR vs. 1.8% category average
#3
Productivity chart on launch day

The brief & what we did

Nova had a polished product and a tiny launch window. We needed attention, installs, and a story people understood in seconds.

Approach

  • Feature-as-story reels — each core feature explained through a 20-second scenario, not a spec sheet.
  • Creator collabs — 8 productivity creators unboxed Nova on launch week.
  • Paid amplification — top-performing organic content boosted with strict CAC targets.

Deliverables

  • 15 feature reels + launch film
  • Creator kit, scripts & briefing docs
  • Daily performance dashboard & CAC reporting

"We hit our first-month install target in 11 days. The content did the selling; we just answered the support tickets."

Nova — Growth Lead

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